Manual Fact and Value in Emotion

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  1. Emotional Experience | Management Consultancy | Beyond Philosophy
  2. Stories vs. facts: triggering emotion and action-taking on climate change
  3. Subscribe to our weekly newsletter

Everyone wants loyal customers, but what is loyalty? Ask yourself this. Who are you loyal to? Your answer is almost definitely family and friends. Because there is an emotional bond. So understanding the emotions you are evoking in your Customers is vital. Therefore, designing an emotionally engaging experience is vital.

A well-designed customer experience triggers emotions that have a positive effect on customer retention and customer loyalty.

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The irony is that right now your customers are feeling emotions with your customer experience; the issue is that you have no control over them and they are not deliberate. To retain customers and create loyalty you must design an emotionally engaging experience. But be careful: you must also be specific.

There are many emotions that you can be evoked and some destroy value in the customer relationship.

Palgrave MacMillan, — a seminal book written by Colin Shaw, Founder of Beyond Philosophy, explains how customer emotions drive value to your business. Research conducted for our book shows that there are twenty emotions that drive and destroy value. Perhaps the last example suggests a better answer: the difference between facts and opinions is that factual statements are uncontroversial. This is not how to conduct serious philosophical research, but it can be a useful way of gauging common thoughts on a subject.

A fact is based on direct evidence, actual experience, or observation.

Emotional Experience | Management Consultancy | Beyond Philosophy

So I looked further. You can look up facts in an encyclopedia or other reference, or see them for yourself. For example, it is a fact that broccoli is good for you you can look this up in books about healthy diets. For example, it is an opinion that broccoli tastes good or bad.

Stories vs. facts: triggering emotion and action-taking on climate change

Both of these connect fact with provability. The Enchanted Learning site muddies the waters even further by claiming that you can look up facts in an encyclopaedia always? Take, first, the familiar philosophical distinction between belief and reality. I might believe that God created the earth, whether or not God did — indeed, whether or not God exists at all.

The problem, obviously, is that attempts to bridge that gap always proceed via our own fallible cognitive capacities. Beliefs about reality are still beliefs, and some of them, despite our best efforts, turn out to be false.

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Something is subjective insofar as it is mind-dependent, objective insofar as it is mind-independent. Given this definition, all beliefs qua beliefs are subjective, because beliefs depend on minds. Of course, there are different kinds of beliefs and statements. Some are about objective matters, such as whether there is beer in the refrigerator. Others are about subjective matters, such as whether one would enjoy a Guinness more than a Corona.


  1. An Emotional Connection Matters More than Customer Satisfaction.
  2. An Account of Tibet: The Travels of Ippolito Desideri of Pistoia, S.J. 1712- 1727 (Broadway Travellers).
  3. The Fact/Opinion Distinction!

But if so, we would need to revise what usually gets put in each column. While some philosophers hold that moral beliefs are subjective, many do not. Descriptive statements describe or represent the world; normative statements evaluate it. For example: the statement that thousands were killed in Darfur is descriptive; the statement that such killing was wrong is normative.

Having teased apart these various distinctions, and looking back over the several attempts to explain the difference between fact and opinion, we might propose the following definitions:. These definitions have several advantages. And third, they avoid the sloppiness of some of the earlier proposals. That said, they are still somewhat revisionist: They do not fully capture everyday usage since everyday usage is messy and confused , but instead serve to refine that usage. One reason is that precise thinking is valuable for its own sake.

Such reticence conflicts with common sense: surely some opinions are more thoughtful, more informed, more coherent, and more important than others. This diminishment is especially troubling in moral debates.